Throughout my career as a communications professional, I’ve not only written pitches and press releases that garnered media attention and coverage but also developed and executed social media campaigns. Please see my experience below for more details on the work I have accomplished.
Skills
Public Relations
Social Media
Corporate Communications
Media Relations
Copywriting
Content Development
Adobe Creative Suite
Sked
Sprout Social
Cision
Muck Rack
Microsoft Office
Google Analytics Certified
Proficient in French
Work Experience
Account Coordinator at Crier Communications | Beverly Hills, CA | January 2019 – July 2020
– Assisted with 6+ food and beverage, lifestyle & health clients
– Identified and facilitated influencer partnerships
– Analyzed media contacts
– Created press lists
– Collected and compiled media coverage to create monthly coverage reports
– Wrote media materials, pitches and press releases
Corporate Relations Intern at Allstate | Phoenix, AZ | August 2018 – November 2018
– Wrote two newsletters. One was bi-weekly and sent to all regional employees, and the second was sent monthly to independent agency owners
– Wrote and sent pitches and press releases to news outlets
– Pitched the annual America’s Best Drivers Report which received an estimated audience of more than 7.2 million
– Worked with influencers for special events
– Updated distribution lists and helped with other projects
Communications Intern at Kaiser Permanente | Burbank, CA | May 2018 – August 2018
– The Labor Management Partnership is an agreement between management at Kaiser Permanente and the Coalition of Kaiser Permanente Unions
– Developed and executed social media plans
– Created animated whiteboard videos for their educational funds
Newscast Producer at KAET-TV Cronkite News | Phoenix, AZ | January 2018 – May 2018
– Produced a 30-minute newscast in the number 12 market
– Coordinated with reporters, director, anchors and crew to ensure a smooth show
– Created, edited and wrote promos, teases and readers
– Worked with others to tweet under @CNInsider
Public Relations Intern at Banner Health | Phoenix, AZ | August 2017 – December 2017
– Worked at a major non-profit health system that operates 28 hospitals
– Filmed B-roll and edited video to send to news outlets, one video resulted in the equivalent of $74,000 of in-market ad value
– Pitched stories and wrote press releases and blogs
– Created and wrote social media posts
Breaking News Reporter at The Arizona Republic | Phoenix, AZ | January 2017 – April 2017
– Worked at one of the top 30 newspapers in the nation
– Reported on breaking news around the Phoenix area
– Stories ranged from court cases and crime to weather and features
Education
Arizona State University | 2015-2018
Walter Cronkite School of Journalism and Mass Communication
– B.A. in journalism and mass communication
– GPA: 4.21, Valedictorian
– Minored in French
School of Politics and Global Studies
– B.A. in political science
– GPA: 4.21
Barrett, the Honors College
– Thesis on the social media narrative of the Women’s March
– Presented thesis at SWECJMC
– Studied abroad in Greece and Italy
